In-Depth Facebook Data Privateness & Social Media Data Mining

What Businesses and Consumers Need to Know for Their Protection (and Profit)

Facebook’s ability for you to see your private facts has been big news since Cambridge Analytica was exposed as using this data for coordinated political ads.┬áIf you are looking for a technology that allows many different businesses and companies to accurately track, and maximize their Business Marketing, Asset Management, Fleet Management, People Management, Tracking, Security, and Market Research, you should know more about propellant media

Facebook shared an updated draft of their information policy following the investigation that began on April 4.

Some of the things covered in the release might be new to users. Did you know that a user can click the LIKE button to a Fb page of a business and then have access to his or her personal profile?

Depending on user privacy settings, the company may see only a small amount or all of the information. Many casual users of social media have found this worrying because they rarely read through the fine print and even looked at their privateness settings.

It’s easy to see what information people can see, but many people forget what has actually been on their Fb profiles over the years.

You can download your own details quite easily. Here are the steps. This is great if you need a backup of any old images you shared.

Log in to Facebook. Click the drop down arrow at the top of the page.

Go to Settings

Click on Your Fb Information

Go to Download your Information and click on View.

Select your options and then click Create File.

A link will be sent via email to your address that allows you access to all your profile information. You can view all conversations, images and more!

Facebook currently stores 98 of your personal information in your profile. This allows companies to target ads towards you.

Targeting Facebook Ads

Facebook uses this information to target ads so that users are shown relevant and interesting ads based upon their profile information. This data is used by us to create ads for our clients, who want the right message in front the right people.

Here are just a handful of targeting options Fb advertisers have for your information:

Geographic location

Age

Sex

Main Language spoken

The last completed level of education

High school or college where you went

Race

Income and net worth

Type of home ownership

Home value estimation

Dimensions of property

Home area

Year home was built

Household size

These and many other things…

What Advertisers can learn from this Knowledge

Let’s now look at what other types of facts companies can infer from your Facebook Profile. There’s a lot more to see so we’ll just focus on the basics.

Information about your personal interests. They can view all of the groups you are members. This information can reveal a lot more about you. Facebook made several API modifications in April. This includes limiting access for Groups and excluding guests from the Events API.

Contact information for your personal profile may include your email address and phone number.

You will have a permanent record of the Fb users you have removed. The information you delete from Fb won’t be made public, but it does not mean it goes away. Fb will retain that information, even though it’s not visible on the platform.

Facebook tracks exactly when you sign-up for Facebook and each time you log into.

Facebook Advertisers have full access to your personal information. This allows them the ability to target ads based your interests, location, behaviours, and other information.

The data is used to determine what ads you click on, which device you use, as well as the type of internet connection that you use. They have access to every page and post that you Share and Like.

Milestones. Fb tracks your milestones like marriages, anniversaries and birthdays.

Information on employment. It will be displayed on Facebook if you enter it.